Tuesday, August 28, 2007

Fashion + Fido = Fun

With all the "bark" out about canine fashion, dog owners can find a veritable "dog pile" of opinions on when to clothe and accessorize their dogs, how to clothe and accessorize their dogs, and even whether to clothe and accessorize their dogs in the first place.


Some writers go beyond categorizing canine accoutrements, and want to categorize our buying behavior as well, even going as far as to suggest that we are either "Minimalists" (a collar and leash are necessary, but function takes absolute precedence over fashion), "Practical" (if the dog owner needs to wear a sweater out in the cold - perhaps the dog does too), or "Fashionistas" (the dog owner who "drools" over designer duds and believes that the dog does too).

Now, with all the pros and cons argued, all the do's and don'ts articulated and all the buying behaviors categorized, it is perhaps time to admit that there is a lot of wiggle room between these categories, and there are no absolute right or wrong answers to canine fashion questions.

What does seem to be clear, is that the further we bring our canine friends into our hearts, the closer our decisions about dog clothes resemble the decisions we make about our own fashion choices and those of our "other" family members.

For those of us who strive to look good, dress our kids and significant others well, take pride in the appearance of our homes…outfitting our dogs is a natural, almost necessary extension of our personas. For all of us who dote on our spouses, children and grandchildren and nearly "kill" our friends with kindness…being passionate about our pups is a natural extension of our love and warmth towards others.

So, when it comes to making choices about fashion for your canine, the very best advice is to ENJOY! Shopping, no matter who you are shopping for is an INDULGENCE, so use some of that same "thrill of the hunt" passion you employ when shoe or purse shopping and have a blast picking out dog collars or a carrier.

Clothing is a very attractive part of who we are. When we wear something that we feel comfortable in and looks good, we get compliments. When was the last time your dog ever refused a compliment? On the contrary, dogs thrive on them (perhaps even more than we do)! When your dog is sporting a
dog collar that is way cooler than your bag or shoes, he/she will be the talk of the dog park, receive lots of positive attention, and come home believing that the world is truly a "dog-gone wonderful" place. And like a great pair of shoes, the thrill starts with the acquisition, and continues each time they are noticed. Such FUN!

So perhaps attention is the primary reason for purchasing wonderful dog clothing and accessories. The variety of your clothing makes you interesting. The same is true for your dog. If outfitting your dog in a variety of fun and comfortable collars, harnesses, tanks, dresses, sweaters, and so on, brings on more positive attention from you and the world in the form of pats, hugs, treats, and compliments…what are you waiting for?

A dog boutique, whether it is online or down the street, is the best place to start. Use the same principles that you use when "treating" yourself. Choose favorite colors and styles, change with the seasons, and go for quality, comfort and durability.

Most of all use dog fashion to highlight all that is wonderful about the furry "love of your life" - not disguise him or her. Just as your clothing and accessories are a chance to express your individuality - your dog's are too!

© Moondoggie, Inc. 2007

Thursday, August 2, 2007

Who's Your Moondoggie?

Once upon a time, not oh so long ago, I made a discovery.

Not earthshaking, or Pulitzer Prize worthy, maybe not even a real discovery, but it was worth some serious consideration none-the-less.

Dogs who sport a “stand out” collars or harness, or a cute tee, tank or dress, or carry about a unique toy, get more positive attention in the park, at the beach, on a city street, or in the neighborhood, than dogs who don’t.

They get this positive attention from people and from other dogs.

Their owners get more positive attention, too.

Now, everyone who has ever owned a dog, visited or observed a dog knows that they THRIVE on positive attention.

Everyone who has ever known or observed a dog-owner knows that they do, too!

So, as the story goes…in the spirit of assisting both dogs (and their owners) in getting as much positive attention as possible when they roam their world together…MOONDOGGIE was founded.

Now, four fun and interesting years later, thousands, maybe millions of dog owners have made this discovery themselves and there are a lot more smiling dogs (and smiling owners) out there. But wait, there’s more…

Dogs and their owners are taking on very distinctive “personalities” with the accessories they choose. Are the dogs influencing what we wear, or is it vice-versa? ! More research is needed.

Yet, whichever way the dog biscuit crumbles, Moondoggie is here to assist in getting that positive attention in a style that suits any personality!

Who’s Your Moondoggie?

Visit us each week for a close look at an exciting Moondoggie style!